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The handling of user data, especially personal information, is subject to strict data protection guidelines. A Consent Management Platform (CMP) allows companies to act in a legally compliant and transparent manner by giving users control over their data. As an agency, we at zweipunkt AG are an official partner of Usercentrics, one of the leading Consent Management Platforms.

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

Increasing data protection regulations must be harmonised with increased customer demands in the future. Without third-party cookies, new strategies are required. Are you ready for a world without cookies?