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Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

A convincing user experience (UX) is the key to success in the digital world. If the UX is right, you will benefit from more satisfied users and an increase in sales, leads and subscriptions. But how can you really understand and improve the UX? Use Contentsquare and Google Analytics (GA4) effectively.

The handling of user data, especially personal information, is subject to strict data protection guidelines. A Consent Management Platform (CMP) allows companies to act in a legally compliant and transparent manner by giving users control over their data. As an agency, we at zweipunkt AG are an official partner of Usercentrics, one of the leading Consent Management Platforms.

The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.

The ongoing shortage of skilled labour poses major challenges for companies throughout Switzerland. Instead of passively waiting for applications, we decided to take action and develop an internal training programme, the zweipunkt traineeship. We want to inspire you to break new ground and encourage you to trust your own innovative ideas to counteract the shortage of skilled labour.

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

Have you ever received a "quota error message" instead of your expected data on your Google Datastudio dashboard (now Looker Studio)? Instead, use BigQuery as a data store to focus on the essentials and use your Looker Studio dashboards without limitations.

Adverity combines functionality with simple, intuitive operation. This makes it possible to effectively design and implement customised, cross-platform campaign reporting.

Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

Tableau or Looker: Which provider is best suited for my purposes? That depends on the respective customer and use case requirements.

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

zweipunkt employee Helen successfully completed our Data Analysis & Visualisation Traineeship in spring 2022 and is now a Junior Digital Data Analyst in our Analytics team.

Customer reporting is a central concern in many companies. This is possible with comparatively little effort. The options range from simple dashboards to detailed, multidimensional reports.

Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.

Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.

What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.

The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.

Automation takes work off our hands and makes our lives easier. We developed an automated process for a customer that creates many meaningful analyses from raw data "at the touch of a button".

Increasing data protection regulations must be harmonised with increased customer demands in the future. Without third-party cookies, new strategies are required. Are you ready for a world without cookies?

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

Thanks to many years of cooperation, great expertise and a high standard of quality, we are now part of Tableau's exclusive Select Service Partner network! Find out more about our offer.

zweipunkt runs six-month trainee programmes at regular intervals. Raffa and Chris - now both Junior Analysts at zweipunkt - talk about their experiences.

New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.

To access shared content in Google Workspace, you need a Gmail address or an email address linked to a Google account. We show you how to link your business address to a Google account.

UTM parameters are used to analyse the success of online campaigns and help to assign visitors to the right channels in Google Analytics. We show you what you need to bear in mind.