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Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

A convincing user experience (UX) is the key to success in the digital world. If the UX is right, you will benefit from more satisfied users and an increase in sales, leads and subscriptions. But how can you really understand and improve the UX? Use Contentsquare and Google Analytics (GA4) effectively.

The handling of user data, especially personal information, is subject to strict data protection guidelines. A Consent Management Platform (CMP) allows companies to act in a legally compliant and transparent manner by giving users control over their data. As an agency, we at zweipunkt AG are an official partner of Usercentrics, one of the leading Consent Management Platforms.

The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.