Blog

The handling of user data, especially personal information, is subject to strict data protection guidelines. A Consent Management Platform (CMP) allows companies to act in a legally compliant and transparent manner by giving users control over their data. As an agency, we at zweipunkt AG are an official partner of Usercentrics, one of the leading Consent Management Platforms.

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.

The ongoing shortage of skilled labour poses major challenges for companies throughout Switzerland. Instead of passively waiting for applications, we decided to take action and develop an internal training programme, the zweipunkt traineeship. We want to inspire you to break new ground and encourage you to trust your own innovative ideas to counteract the shortage of skilled labour.

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

Have you ever received a "quota error message" instead of your expected data on your Google Datastudio dashboard (now Looker Studio)? Instead, use BigQuery as a data store to focus on the essentials and use your Looker Studio dashboards without limitations.