Blog

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

zweipunkt employee Helen successfully completed our Data Analysis & Visualisation Traineeship in spring 2022 and is now a Junior Digital Data Analyst in our Analytics team.

Customer reporting is a central concern in many companies. This is possible with comparatively little effort. The options range from simple dashboards to detailed, multidimensional reports.

Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.

Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.

What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.