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New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.

To access shared content in Google Workspace, you need a Gmail address or an email address linked to a Google account. We show you how to link your business address to a Google account.

UTM parameters are used to analyse the success of online campaigns and help to assign visitors to the right channels in Google Analytics. We show you what you need to bear in mind.