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Antonin Troendle

Antonin is a Director at zweipunkt and combines analytical thinking with a deep understanding of organisations and people. His strength lies in making complex interrelationships clear and in shaping change in a tangible, approachable way. After work, he enjoys good food or a match on the padel court.

January 13, 2025

It's all in the mix: How to optimise the user experience based on data with Contentsquare and Google Analytics

A convincing user experience (UX) is the key to success in the digital world. If the UX is right, you will benefit from more satisfied users and an increase in sales, leads and subscriptions. But how can you really understand and improve the UX? Use Contentsquare and Google Analytics (GA4) effectively.

It's all in the mix: How to optimise the user experience based on data with Contentsquare and Google Analytics

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