Blog

Gianfranco Kessler

Gianfranco is a Digital Analyst & Consultant at zweipunkt and is passionate about helping clients generate real value from their data and make data-driven decisions. With his enthusiasm for digital analytics and knowledge sharing, he makes complex topics easy to understand. When he’s not analyzing numbers, he’s interested in finance, AI, technology, and politics or mixing a great cocktail with passion.

January 22, 2025

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

Data quality

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

All posts

Value beyond data.
We accompany you.