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Gianfranco Kessler

Gianfranco is a Digital Analyst & Consultant at zweipunkt and is passionate about helping clients generate real value from their data and make data-driven decisions. With his enthusiasm for digital analytics and knowledge sharing, he makes complex topics easy to understand. When he’s not analyzing numbers, he’s interested in finance, AI, technology, and politics or mixing a great cocktail with passion.

April 14, 2026

Tealium Digital Velocity London 2026

In der Tableau- und Salesforce-Community ist derzeit viel Bewegung: Tableau Next sorgt für Gesprächsstoff. Mit der neuen Plattform zeigt Salesforce, wohin sich Business Intelligence entwickeln könnte. Das zentrale Konzept heisst Agentic Analytics – eine Vision, in der Daten, KI und Automatisierung nahtlos zusammenspielen, um Analysen nicht nur zu ermöglichen, sondern sie direkt in Aktionen zu überführen.

January 22, 2025

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

Data quality

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

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