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Philipp Grossenbacher

Philipp is the founder of zweipunkt AG. The idea was born out of his fascination with web analytics and the question of how data can create real value. For more than 20 years, he has combined technical expertise with a curiosity for user behavior. When he’s not working on digital strategies, you’ll find him swimming, cycling, or running — triathlon is his second passion.

February 17, 2022

Online and offline: The best of two data worlds

Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.

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Online and offline: The best of two data worlds

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