Blog

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

Thanks to many years of cooperation, great expertise and a high standard of quality, we are now part of Tableau's exclusive Select Service Partner network! Find out more about our offer.

zweipunkt runs six-month trainee programmes at regular intervals. Raffa and Chris - now both Junior Analysts at zweipunkt - talk about their experiences.

New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.