Blog

The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.

Automation takes work off our hands and makes our lives easier. We developed an automated process for a customer that creates many meaningful analyses from raw data "at the touch of a button".

Increasing data protection regulations must be harmonised with increased customer demands in the future. Without third-party cookies, new strategies are required. Are you ready for a world without cookies?

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

Thanks to many years of cooperation, great expertise and a high standard of quality, we are now part of Tableau's exclusive Select Service Partner network! Find out more about our offer.

zweipunkt runs six-month trainee programmes at regular intervals. Raffa and Chris - now both Junior Analysts at zweipunkt - talk about their experiences.