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Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.

Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.

What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.

The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.

Automation takes work off our hands and makes our lives easier. We developed an automated process for a customer that creates many meaningful analyses from raw data "at the touch of a button".

Increasing data protection regulations must be harmonised with increased customer demands in the future. Without third-party cookies, new strategies are required. Are you ready for a world without cookies?