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Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

Have you ever received a "quota error message" instead of your expected data on your Google Datastudio dashboard (now Looker Studio)? Instead, use BigQuery as a data store to focus on the essentials and use your Looker Studio dashboards without limitations.

Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.