A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.
New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.
Automated quality assurance for complex analytics environments
Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.