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The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.

The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.

To access shared content in Google Workspace, you need a Gmail address or an email address linked to a Google account. We show you how to link your business address to a Google account.