Blog

Douwe Tjerkstra

D. is a Data Analyst & Consultant at zweipunkt, where he develops data warehouses and advanced analytics solutions that help companies achieve sustainable, data-driven growth. He is especially fascinated by how marketing and customer data can be used to deliberately increase customer lifetime value and retention. Outside of work, you’ll find him at top matches in the Swiss Super League, training for marathons, or out and about with his girlfriend and his dog.

April 11, 2024

Strengthening customer loyalty with RFM analysis: practical tips for companies

The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

All posts

Value beyond data.
We accompany you.