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Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

Tableau or Looker: Which provider is best suited for my purposes? That depends on the respective customer and use case requirements.

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

zweipunkt employee Helen successfully completed our Data Analysis & Visualisation Traineeship in spring 2022 and is now a Junior Digital Data Analyst in our Analytics team.

Customer reporting is a central concern in many companies. This is possible with comparatively little effort. The options range from simple dashboards to detailed, multidimensional reports.

Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.